Behind The Brand
We’re not your average boutique—we’re the cool best friend your closet’s been waiting for.
Fame and Rebel was born in April 2016 with one mission: shake up the boutique scene in Port Jeff. Founder Alana set out to create more than just a shop—she wanted a place where fashion felt fresh, fun, and totally unpretentious. A destination where women could discover standout styles without making your credit card cry, all while soaking up good vibes and great service.
Fast forward nine years, and our little dream has grown big. In 2023, we spread our wings to the beautiful village of Northport. The following spring, we took things up another notch with our men’s concept store, Crow & Arrow—just steps away from our Northport boutique. In summer 2025, we expanded our OG Port Jeff location into a bigger, better space (because more room = more style, obviously).
At Fame and Rebel, the style is always evolving, the energy is always high, and the welcome is always warm. Whether you're hunting down that perfect piece or just browsing with your girls, we promise you’ll leave feeling like part of the fam.
Thanks for being here. You’re the reason we get to do what we love every single day.